Portfolio

Social Media Content & Creative

VA Merch

We partnered with cabin crew, who also happened to be content creators, to develop content promoting our merch line.

VA x Empire State Building

The TikTok famous "besties" from the Empire State Building agreed to star in content alongside our cabin crew in New York.

VA NYC Takeover

Following a popular TikTok trend, I worked with the Empire State Building "besties" NYC-based ground staff to develop this social first bit of content.

VA Route Launch

To generate awareness and engagement around a new route launch to Las Vegas, I organized social content/production for this stunt starring our company's founder.

VA North America Post

I often used the company’s organic social to build community with audiences in the USA/North America. In this example, acknowledging an American holiday made US-based audiences feel like we were speaking directly to them.

VA SAF Flight

We were the first transatlantic commercial airliner to fly on 100% sustainable aviation fuel. To promote the flight and educate audiences around SAF, we partnered with the master brand’s Chief Vision Officer to develop a content series.

VA Corp Social

In partnership with the CEO, my team collectively worked on the CEO’s social strategy and execution. This included generating a cadenced content calendar and working with the LT on post-approvals. In addition, we wrote copy and filmed, edited, and coordinated content shoots when required.

VA UGC

To generate community, we collected UGC from AV geeks and airline fans. Often, these were the top-performing posts on our channels and received high engagement.

THD Google Nest

To promote specific smart home products on social, I managed this shoot and content thereafter in partnership with our production agency.

THD Brita

This creative sat in a carousel ad that featured other water filtering products. The objective for this campaign was awareness, so we used an educational message surrounding water filtration to prime audiences before serving them mid to lower funnel ads.

SLM Discover Atlanta

I worked closely with my agency's creative team and client to develop social content using existing assets when a production budget was unavailable. This is a good example of breathing fresh life into older assets.

SLM Discover Atlanta

Similar to the above, this example used UGC to bring the social content to life.

Influencer & Creator Partnerships

VA Route Launch Teaser Post

This teaser post was organized to prime audiences for social content starring our company’s founder. It was posted as a collab to generate further reach and engagement.

VA SAF Flight x UK PM

As part of our SAF content, we partnered with Downing Street for a collab post with the former UK PM. We helped develop the post's concept and script, ensuring all was legally and factually sound.

LinkedIn post here

Instagram post here

VA Onboard Experience

Working closely with the UK team, I contracted influencers in the USA to film content in our economy cabins and around NYC/ London.

Partnership examples are here, here, and here.

VA Taxi Activation

To promote our brand new airplane, we outfitted a London taxi cab to look like our planes and filmed social content inside. In addition to planning out the social production, I contracted mid-tier/celebrity-level influencers to act as talent and post about the activation.

YouTube link is here.

THD Smart Home

As lead of our smart home social, I coordinated a production leveraging popular DIY influencers as talent. We partnered with high profile brands such as Google and Samsung for this production.