Experience
Virgin Atlantic Airways
2023-Present
I am privileged to oversee North American social media at Virgin Atlantic, one of Britain's flagship carriers. Over the past 18 months, I've implemented strategic initiatives to expand audience reach and engagement across the USA. Collaborating closely with our UK counterparts, I've spearheaded social content for major productions featuring celebrity talent. Additionally, I successfully partnered with mid to macro-level influencers, including The Points Guy Brian Kelly, basketball player Jordan Poole, and country singer LeAnn Rimes to enhance our reach and engagement within the US market.
Outside of brand social, I've managed content for C-suite stakeholders, including the CEO and founder, and collaborated with other Virgin brands to create compelling social content initiatives.
Sparkloft Media
2021 - 2023
Sparkloft offered an opportunity to work in the travel and leisure space - a passion of mine for years. During my tenure, I worked as an account lead for 10 social media accounts. In addition to managing paid, creative, reporting, influencer, and strategy, I managed a team of 3 direct reports.
My tenure at Sparkloft provided invaluable career growth, highlighted by opportunities such as representing our company at the Destinations International Conference and speaking at the Social Media Shakeup Conference. These experiences were instrumental in advancing my professional trajectory.
Thought Leadership:
https://sparkloftmedia.com/blog/2022/7/25/good-marketers-meet-targets-where-they-are
Awards:
CallRail
2020-2021
My journey at CallRail included a deep dive into the B2B marketing world. As part of this role, I managed daily organic social and paid social media campaigns. My role included audience development and creative testing. In addition, I managed our employee advocacy program generating high reach for the company through our staff.
Thought Leadership
https://www.linkedin.com/pulse/quick-guide-using-instagram-your-small-business-suchi-sajja
https://www.callrail.com/blog/dental-social-media-marketing
https://www.cmswire.com/digital-marketing/whats-working-in-b2b-social-media-marketing
The Home Depot
2016-2020
My journey at The Home Depot began in 2016 on the media analytics team, where I spent my initial two years analyzing and reporting on marketing data to evaluate the performance of cross-channel campaigns. During this time, I also managed the relationship with our competitive analytics vendor, Kantar Media.
In 2018, I transitioned to the social media creative team after networking within the company. In this role, I spearheaded strategy, planning, and execution for some of the company's top-performing departments. I curated content to optimize The Home Depot's social media presence, revitalizing in-house assets and overseeing large-scale productions for content capture. Additionally, I managed influencer marketing initiatives within my vertical, cultivating authentic partnerships to produce compelling content.
Between 2018-2020, I served as the creative lead on over 50 campaigns, collaborating with major partners including Facebook, Pinterest, Snapchat, and Google.
MarkeTeam
2013-2016
Post-undergrad, I worked as a data analyst for a marketing agency. My role required thorough knowledge of SQL, MS Access, SSIS, and more to analyze internal databases and process through client lists including vendors such as Experian. In this position, I worked with non-profits such as Care, Children’s Hospital of Los Angeles, Lahey Hospital, and Memorial Sloan Kettering.
Classy Britch
2018-2019
In 2018, I founded an online clothing boutique as a side project. During this time, I wore many hats including merchandise buyer, website builder, and marketer. My strengths fell within the creative realm when art directing photo shoots, styling models, curating social media content, copywriting, and building my brand’s voice.
Press:
https://voyageatl.com/interview/meet-suchi-sajja-classy-britch-online